Author Question: The cost per thousand (CPM) indicator shows A) the cost to expose 1,000 people to a television ... (Read 158 times)

piesebel · **on:** Jun 29, 2018

The cost per thousand (CPM) indicator shows
A) the cost to expose 1,000 people to a television commercial.
B) the cost to expose 1,000 people to a one-page magazine advertisement.
C) the return on investment marketers get for their advertising dollar.
D) the cost to expose a million people to any type of advertisement.
E) how one media source compares to a different source for reaching target markets.

Question 2

While NAFTA eliminates many tariffs immediately, the tariffs on more sensitive goods, such as glassware, footwear, and some fruits and vegetables, were phased out over a 15-year period.

Indicate whether the statement is true or false