Author Question: An advantage of the arbitrary approach for determining the advertising appropriation is that it is ... (Read 153 times)

storky111 · **on:** Jun 29, 2018

An advantage of the arbitrary approach for determining the advertising appropriation is that it is
A) objective.
B) unique.
C) profitable.
D) effective.
E) expedient.

Question 2

The study of the cultural environment is unnecessary in the foreign market because foreign consumers will accept anything that American marketers have to sell.

Indicate whether the statement is true or false