Danielle Robinson, account representative for EXpert Advertising, ...

[PhilipSeeMore]

Danielle Robinson, account representative for EXpert Advertising, tells D'Orazio Tile Products that she is proposing to use 5 full-page, four-color ads in home-decorating magazines to achieve an increase in consumer and builder inquiries of 15. This approach is an example of which of the following methods of determining advertising expenditure levels?
 A) Competitive parity
  B) Percent of sales
  C) Arbitrary
  D) Affordability
  E) Objective-and-task

Question 2

Customers who travel the globe expect to be able to buy the same product in most of the world's more than 200 countries.
 
 Indicate whether the statement is true or false

[frejo]

Answer to Question 1

E

Answer to Question 2

True

[PhilipSeeMore]

Thank you

[frejo]

No problemo