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Author Question: Which of the following lists forms of competitive advertising? A) Pioneer, comparative, reminder ... (Read 268 times)

madam-professor

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on: Jun 29, 2018
Which of the following lists forms of competitive advertising?
 A) Pioneer, comparative, reminder
  B) Reminder, repetitive, reinforcement
  C) Comparative, reminder, reinforcement
  D) Institutional, product, comparative
  E) Product, pioneer, reminder

Question 2

The Ford Motor Company has entered into an alliance with Yves Saint Laurent, a maker of clothing and one of the most successful fashion houses in the world. Yves Saint Laurent is headquartered in France. Ford will use Yves Saint Laurent designs and color traditions in its production of luxury models of the company's Expedition SUV and Lincoln vehicles. The Yves Saint Laurent elements will appear in the interior and body paint color. This alliance would most likely be classified as
 A) a strategic alliance.
  B) a joint venture.
  C) a global direct ownership.
  D) a multinational enterprise.
  E) contract manufacturing.


soda0602

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

A


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