Tropicana orange juice has a television commercial where a young boy is drinking orange juice at dinner. He remarks that he likes the great taste of Tropicana anytime. The element of the commercial that focuses on drinking orange juice at dinner would be best classified as ________, while the focus on the great taste of Tropicana would be best classified as
A) comparative advertising; native advertising
B) pioneer advertising; competitive advertising
C) institutional advertising; stimulating primary demand
D) product advertising; institutional
E) comparative advertising; competitive advertising
Question 2
Nuhitzu believes it has the technological expertise to produce communication systems that will be leaders around the globe. Boston Electronics is widely regarded as having excellent management systems and superior marketing programs. To utilize these strengths, the two firms might form a(n) ____ to work together on a worldwide basis.
A) licensing agreement
B) export trading company
C) joint agreement
D) strategic alliance
E) multinational enterprise
Grand Anglo-Français Blanc et Orange
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