Research has shown that consumers visit websites, blogs, and online forums to receive electronic word-of-mouth communication about goods, services, and companies primarily because the sites
A) reduce risk and save search effort.
B) provide images of the products.
C) contain advertising messages.
D) rely on the general public as reviewers.
E) allow for anonymous communication.
Question 2
The giant brewing companies of the U.S. love to use public relations to keep their company names in the minds of Americans and to promote their many brands of beer and ale. Both traditional and innovative public relations activitiesusing both traditional and innovative mediahelp to promote a positive public image, create brand awareness, highlight the product line, and act as cost-effective ways to enhance the overall IBP campaign. And these brewers use a variety of objectives and tools that support the field of public relations. The manager of a Milwaukee brewing plant notices employees passing a paper around that everyone reads. He later sees a similar paper circulating around the break room. He asks to see it, and finds that it's a copy of a news article on projected plant closings in Milwaukee in the near future. He sees the need for a public relations response. What would be its main objective?
a. lobbying
b. counteracting negative publicity
c. preparing internal communications
d. building awareness of a product or service
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Research Methods