When marketing to business customers, marketers have to understand the key characteristics of the business customer, and alter their marketing mix accordingly. For example, a business customer views _________ as the amount of investment necessary to obtain a desired level of return or savings. Moreover, the business customer demands ______________ before buying to be sure their needs are being met with the product.
A) price; good service
B) product; price discounts
C) place; product samples
D) distribution; product guarantees
E) price; detailed information
Question 2
In general, press releases are preferred over other forms of public relations because it is an unwritten rule, widely accepted throughout the industry, that the news media will not edit them.
Indicate whether the statement is true or false
Nursing student will understand it
Lilly Martin Spencer’s Young Husband: First Marketing (1854). Note that passers-by are amused at thi
In middle childhood, children are increasingly able to understand other people’s thoughts, ...
Marketing: An Introduction, 7th Edition
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