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Author Question: Brandon walks around behind purchasing agent Shannon as she looks at the pamphlet describing ... (Read 79 times)

Yi-Chen

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on: Jun 29, 2018
Brandon walks around behind purchasing agent Shannon as she looks at the pamphlet describing Hyster's new conveyor system. Shannon stands up and walks to a table on the other side of her office. Brandon follows, but he does not understand the ____ communication Shannon is sending.
 A) tactile
  B) proxemic
  C) kinesic
  D) verbal
  E) promotional

Question 2

A shoe retailer uses its marketing database to run an RFM analysis on its customers. The F in RFM stands for frequency and refers to the number of times a customer
 a. was reached with any kind of advertising message.
  b. was reached through a direct marketing medium.
  c. bought a product from the company.
  d. bought a product from a certain product category.


pocatato

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

C


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