This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The one characteristic that makes direct marketing different from marketing in general is that it a. ... (Read 92 times)

Diane

  • Hero Member
  • *****
  • Posts: 576
on: Jun 29, 2018
The one characteristic that makes direct marketing different from marketing in general is that it
 a. depends on consumer response for its success.
  b. emphasizes developing a customized database.
  c. has a lower cost per contact.
  d. relies on audience segmentation.

Question 2

____ analysis is a systematic evaluation of current and potential suppliers that focuses on many dimensions including price, product quality, delivery service, product dependability, and overall company reliability.
 A) Value
  B) Vendor
  C) Buying center
  D) Strategic
  E) Cost


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mk6555

  • Sr. Member
  • ****
  • Posts: 310
Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

B


Diane

  • Member
  • Posts: 576
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

atrochim

  • Member
  • Posts: 331
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Did you know?

There are actually 60 minerals, 16 vitamins, 12 essential amino acids, and three essential fatty acids that your body needs every day.

Did you know?

Street names for barbiturates include reds, red devils, yellow jackets, blue heavens, Christmas trees, and rainbows. They are commonly referred to as downers.

Did you know?

Warfarin was developed as a consequence of the study of a strange bleeding disorder that suddenly occurred in cattle on the northern prairies of the United States in the early 1900s.

Did you know?

Each year in the United States, there are approximately six million pregnancies. This means that at any one time, about 4% of women in the United States are pregnant.

In 1891 William Dean Howells championed the poetry of Emily Dickinson: “This poetry is as characteri In 1891 William Dean Howells championed the poetry of Emily Dickinson: “This poetry is as characteri
Inhaled General Anesthetics Inhaled General Anesthetics
General Characteristics of Nervous Tissue General Characteristics of Nervous Tissue
How body makes blood flow more into brain instead of foot? How body makes blood flow more into brain instead of foot?
What is the pKa and general acid strength of formic acid if its conjugate base form has a pKb ... What is the pKa and general acid strength of formic acid if its conjugate base form has a pKb ...
A company that makes cell phones has the following cost structure. They have fixed costs of ... A company that makes cell phones has the following cost structure. They have fixed costs of ...
Video: Gastrin (gastric emptying) & Secretin (buffering gastric acid)

For a complete list of videos, visit our video library