Author Question: The one characteristic that makes direct marketing different from marketing in general is that it a. ... (Read 43 times)

Diane · **on:** Jun 29, 2018

The one characteristic that makes direct marketing different from marketing in general is that it
a. depends on consumer response for its success.
b. emphasizes developing a customized database.
c. has a lower cost per contact.
d. relies on audience segmentation.

Question 2

____ analysis is a systematic evaluation of current and potential suppliers that focuses on many dimensions including price, product quality, delivery service, product dependability, and overall company reliability.
A) Value
B) Vendor
C) Buying center
D) Strategic
E) Cost