Factors such as climate, seasons, and holidays tend to lead to the promotional objective of
A) combating competitive promotional offers.
B) facilitating reseller support.
C) encouraging product trial.
D) retaining loyal customers.
E) reducing sales fluctuations.
Question 2
The stages of the business buying decision process, in order, are
A) recognizing the problem, establishing product specifications, searching for products and evaluating possible suppliers, selecting suppliers and products, and evaluating performance.
B) recognizing the problem, searching for products and evaluating possible suppliers, selecting suppliers and products, establishing product specifications, and evaluating performance.
C) recognizing the problem, selecting suppliers and products, evaluating performance, establishing product specifications, and searching for substitute products.
D) establishing product specifications, recognizing the problem, searching for products, evaluating possible products and suppliers, selecting suppliers and products, and evaluating performance.
E) establishing product specifications, searching for products, selecting suppliers and products, evaluating performance, recognizing the problem, and evaluating possible products and suppliers.
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