Author Question: Anderson Distribution Company has purchased 15 forklifts over the past two years. As it plans to ... (Read 35 times)

fagboi · **on:** Jun 29, 2018

Anderson Distribution Company has purchased 15 forklifts over the past two years. As it plans to place its next order for another five machines, management wonders if additional features may be needed in order to handle changes in the product lines it carries. For Anderson, these new forklifts represent a ____ purchase.
A) new task
B) repetitive
C) straight rebuy
D) repetitive order
E) modified rebuy

Question 2

____ links the purchase of an organization's products to support of philanthropic organizations favored by the target market.
A) Promotion
B) Cause-related marketing
C) Charity-related promotion
D) Selective demand promotion
E) Charitable nonprofit marketing