Author Question: Sara is concerned about the effectiveness of Magnum, Inc's promotional messages, and is seeking an ... (Read 89 times)

scienceeasy · **on:** Jun 29, 2018

Sara is concerned about the effectiveness of Magnum, Inc's promotional messages, and is seeking an approach with immediate feedback. Sara is most likely to achieve this through
A) television advertising.
B) newspaper advertising.
C) public relations.
D) sales promotion.
E) personal selling.

Question 2

Direct marketers employ mailing lists because they are easy to use and inexpensive.

Indicate whether the statement is true or false