Author Question: Which of the following is true with respect to buyers in business markets? A) Business buyers always ... (Read 182 times)

elizabeth18 · **on:** Jun 29, 2018

Which of the following is true with respect to buyers in business markets?
A) Business buyers always act rationally when making purchases for their company.
B) Business customers tend to be less informed about the products they purchase than consumer buyers.
C) Business customers demand detailed information about a product's functional features and technical specifications.
D) Business customers are no different than buyers in consumer markets.
E) Business customers tend to buy products from their friends and contacts with business suppliers.

Question 2

During a one-minute television ad for Nike, the National Weather Service interrupts to announce a flash flood warning for surrounding counties. Such an occurrence is an example of ____ in the communication process.
A) encoding
B) bad luck
C) noise
D) deflected transmission
E) poor implementation