« previous next »

Author Question: The Sounds Good recording company is getting ready to release the first compact disc from its newest ... (Read 76 times)

RRMR

  • Hero Member
  • *****
  • Posts: 557
on: Jun 29, 2018
The Sounds Good recording company is getting ready to release the first compact disc from its newest band, Planet Moon. Sounds Good's last three releases have been dismal failures, and the struggling company needs a quick influx of cash. The owners decide to use sales promotions to move the Planet Moon disc through record stores and into customers' hands. Sounds Good commissions the design of 50 cardboard displays for record stores. The displays will hold 144 compact discs, with headphones for patrons to listen to selections off each disc. This type of promotion is known as ____ advertising.
 a. point-of-purchase
  b. on-package
  c. in-store
  d. business-market

Question 2

Scenario 15.2
  Use the following to answer the questions.
 
  Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers.
 
 
  Refer to Scenario 15.2. In comparison to Lands' End, Sears has a product mix that is most likely
 A) wider but not deeper.
  B) deeper but not wider.
  C) wider and deeper.
  D) narrower and deeper.
  E) narrower but not deeper.


mcni194

  • Sr. Member
  • ****
  • Posts: 311
Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Aspirin is the most widely used drug in the world. It has even been recognized as such by the Guinness Book of World Records.

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Did you know?

Calcitonin is a naturally occurring hormone. In women who are at least 5 years beyond menopause, it slows bone loss and increases spinal bone density.

Did you know?

Signs and symptoms that may signify an eye tumor include general blurred vision, bulging eye(s), double vision, a sensation of a foreign body in the eye(s), iris defects, limited ability to move the eyelid(s), limited ability to move the eye(s), pain or discomfort in or around the eyes or eyelids, red or pink eyes, white or cloud spots on the eye(s), colored spots on the eyelid(s), swelling around the eyes, swollen eyelid(s), and general vision loss.

Did you know?

The most dangerous mercury compound, dimethyl mercury, is so toxic that even a few microliters spilled on the skin can cause death. Mercury has been shown to accumulate in higher amounts in the following types of fish than other types: swordfish, shark, mackerel, tilefish, crab, and tuna.

Location of Breath Sounds, Anterior Thorax, Posterior Thorax Location of Breath Sounds, Anterior Thorax, Posterior Thorax
Summation of Heart Sounds, Wide Splitting of S2 Summation of Heart Sounds, Wide Splitting of S2
A release form for medical records. A release form for medical records.
Recording a 12-Lead Electrocardiograph Recording a 12-Lead Electrocardiograph
Good body mechanics for lifting heavy objects. Good body mechanics for lifting heavy objects.
Helgeson Company has identified the following items for possible inclusion when taking a ... Helgeson Company has identified the following items for possible inclusion when taking a ...
Video: Michaelis–Menten equation & Kinetic parameters

For a complete list of videos, visit our video library