The Sounds Good recording company is getting ready to release the ...

[RRMR]

The Sounds Good recording company is getting ready to release the first compact disc from its newest band, Planet Moon. Sounds Good's last three releases have been dismal failures, and the struggling company needs a quick influx of cash. The owners decide to use sales promotions to move the Planet Moon disc through record stores and into customers' hands. Sounds Good commissions the design of 50 cardboard displays for record stores. The displays will hold 144 compact discs, with headphones for patrons to listen to selections off each disc. This type of promotion is known as ____ advertising.
 a. point-of-purchase
  b. on-package
  c. in-store
  d. business-market

Question 2

Scenario 15.2
  Use the following to answer the questions.
 
  Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers.
 
 
  Refer to Scenario 15.2. In comparison to Lands' End, Sears has a product mix that is most likely
 A) wider but not deeper.
  B) deeper but not wider.
  C) wider and deeper.
  D) narrower and deeper.
  E) narrower but not deeper.

[mcni194]

Answer to Question 1

A

Answer to Question 2

C