Author Question: Social surroundings during the purchase decision do not include the presence of a salesperson. ... (Read 54 times)

ahriuashd · **on:** Jun 29, 2018

Social surroundings during the purchase decision do not include the presence of a salesperson.

Indicate whether the statement is true or false

Question 2

The Sounds Good recording company is getting ready to release the first compact disc from its newest band, Planet Moon. Sounds Good's last three releases have been dismal failures, and the struggling company needs a quick influx of cash. The owners decide to use sales promotions to move the Planet Moon disc through record stores and into customers' hands. MusicMixers, a manufacturer of recording equipment, speakers, and microphones based in Baltimore, is a supplier for Sounds Good. The owners of Sounds Good have purchased most of their studio equipment from MusicMixers. Now MusicMixers is apparently running a promotion of its own. When the sales rep visits, he drops off two expensive-looking leather jackets with a small MusicMixers logo on one sleeve. The jackets are considered ____ and are part of a ____ sales promotion.
a. advertising specialties; consumer-market
b. business gifts; business-market
c. premiums; trade-market
d. merchandise allowances; retail-market