Support media are given that name because they
a. are supported and financed solely by business-market expenditures.
b. reinforce or support a message delivered by other media.
c. must be supported or upheld by physical structures.
d. support and enhance P-O-P within the retail environment.
Question 2
Independent intermediaries that represent two or more sellers and usually offer customers complete product lines in a restricted territory are called
A) commission merchants.
B) manufacturers' agents.
C) selling agents.
D) truck wholesalers.
E) brokers.
