Author Question: The name support media denotes that they: a. are supported and financed solely by business-market ... (Read 21 times)

karlynnae · **on:** Jun 29, 2018

The name support media denotes that they:
a. are supported and financed solely by business-market expenditures.
b. reinforce or support a message delivered by other media.
c. must be supported or upheld by physical structures.
d. support and enhance P-O-P within the retail environment.

Question 2

In Mobil's positioning as the Friendly Serve station, it had many good reasons to select the particular target market
that it did. But one issue that was NOT a factor was that the segment
a. spent the largest amount of money at service stations.
b. had the greatest number of consumers in sheer numbers.
c. had potential for growth.
d. bought extras besides just gas.