Author Question: Martin owns and operates a wholesale hardware business that supplies small hardware parts to various ... (Read 238 times)

jrubin · **on:** Jun 29, 2018

Martin owns and operates a wholesale hardware business that supplies small hardware parts to various manufacturers in the area. He takes title to the hardware and assumes all risks associated with ownership. Martin is a
A) rack jobber.
B) merchant wholesaler.
C) wholesaler agent.
D) drop shipper.
E) sales branch.

Question 2

An opinion leader is likely to be most effective under all of the following conditions except when the
A) follower has high product involvement.
B) follower has low product knowledge.
C) follower has values and attitudes similar to the opinion leader.
D) product details are numerous and complicated.
E) follower has attitudes and values that are different from those of the opinion leader.