According to Maslow's hierarchy of needs,
A) individuals simultaneously try to satisfy all five levels of needs.
B) self-actualization needs are the most important needs to be met for most individuals.
C) individuals first address needs at the top of the pyramid and then move down to the lower level needs.
D) levels of needs are different for everyone, and we all try to satisfy them in a different order.
E) individuals first satisfy the most basic needs and then try to fulfill needs at the next level up.
Question 2
One objective for promotions in the trade channel is to increase store traffic, which benefits both manufacturers and retailers.
Indicate whether the statement is true or false
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