This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What are the two major types of media used by businesses and other organizations to communicate with ... (Read 41 times)

mwit1967

  • Hero Member
  • *****
  • Posts: 501
on: Jun 29, 2018
What are the two major types of media used by businesses and other organizations to communicate with consumers on the Internet? Summarize the ways that product information is conveyed through each online medium.

Question 2

____ have been successful because consumers are willing to drive significant distances to save money buying manufacturers' closeouts and irregulars.
 A) Off-price shopping centers
  B) Outlet shopping centers
  C) Regional shopping centers
  D) Upscale shopping centers
  E) Specialty shopping centers


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Kjones0604

  • Sr. Member
  • ****
  • Posts: 327
Reply #1 on: Jun 29, 2018
Answer to Question 1

Two primary types of media are now used by organizations to communicate with consumers on the Internetemail and the World Wide Web.

Email allows marketers to communicate their messages much as they do using standard mail. Unfortunately, this type of direct marketing on the Internet is equal to spamming -- sending those unsolicited emails that are sure to turn off consumers. Widespread email advertising took some time to materialize due to significant consumer resistance to marketers' direct mailings to personal email addresses. Marketers have addressed this concern by turning to opt-in email, by which they obtain the individual's consent before adding an email address to their databases. In this way, they can collect addresses and profiles that will allow advertisers to direct email to narrowly defined groups. So email allows ad messages to be tailored and customized in very specific ways, unlike other media formats.

The World Wide Web is a universal database of information available to most Internet users, and its graphical environment makes navigation simple and exciting. Of all the options available for Internet advertisers, the Web holds the greatest potential. It allows for detailed and full-color graphics, audio transmission, delivery of in-depth messages, 24-hour availability, and two-way information exchanges between the advertiser and customer. There is one great difference between the Web and other cyber advertising vehiclesit is the consumer who actively searches for the advertiser's home page.

Answer to Question 2

B


mwit1967

  • Member
  • Posts: 501
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

xiaomengxian

  • Member
  • Posts: 311
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

Looking at the sun may not only cause headache and distort your vision temporarily, but it can also cause permanent eye damage. Any exposure to sunlight adds to the cumulative effects of ultraviolet (UV) radiation on your eyes. UV exposure has been linked to eye disorders such as macular degeneration, solar retinitis, and corneal dystrophies.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

As of mid-2016, 18.2 million people were receiving advanced retroviral therapy (ART) worldwide. This represents between 43–50% of the 34–39.8 million people living with HIV.

Did you know?

Cocaine was isolated in 1860 and first used as a local anesthetic in 1884. Its first clinical use was by Sigmund Freud to wean a patient from morphine addiction. The fictional character Sherlock Holmes was supposed to be addicted to cocaine by injection.

Did you know?

The term pharmacology is derived from the Greek words pharmakon("claim, medicine, poison, or remedy") and logos ("study").

Darwin’s finches: Adaptive radiation of bill types. Darwin’s finches: Adaptive radiation of bill types.
Anatomical position of major neck structures Anatomical position of major neck structures
Types of muscle tissue. Types of muscle tissue.
Otitis Media in Children Otitis Media in Children
Types of body movements used in ROM assessment. Types of body movements used in ROM assessment.
Major causes of biodiversity loss Major causes of biodiversity loss
Video: Genetic distance between human groups

For a complete list of videos, visit our video library