An open-air shopping center that features upscale specialty, dining, and entertainment stores, usually owned by national chains, is generally called a(n)
A) regional shopping center.
B) neighborhood shopping center.
C) community shopping center.
D) lifestyle shopping center.
E) outlet shopping center.
Question 2
After doing considerable shopping, Eric has just decided what brand and type of athletic shoes to buy and where he's going to buy them. In what stage of the consumer buying decision process is Eric?
A) Problem recognition
B) Information search
C) Evaluation of alternatives
D) Purchase
E) Postpurchase evaluation
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