A group of brands that a consumer views as alternatives for possible purchase is called a(n)
A) evoked set.
B) awareness set.
C) inert set.
D) evaluative group.
E) evaluation criteria.
Question 2
With social media websites such as Facebook and Twitter garnering so much attention from consumers and businesses alike, it is hard to believe that only 20 percent of small businesses are utilizing the sites to help promote their products and services. But that figure is precisely what was reported in a 2009 study conducted by MerchantCircle, a social network for small businesses. Once the survey results were released in 2010, experts were not surprised to see the percentage of social media users increase to nearly 50 percent; according to Darren Waddell, vice president of marketing at MerchantCircle, companies are turning to social media for advertising because it is relevant and inexpensive way to reach targeted consumers. Rather than pouring large sums of money into traditional marketing, business owners are starting to find more creative ways of promoting their brand. One of the more common practices for small business owners utilizing social media is including URLs on business cardsof all sites, Facebook (no surprise) was the most common site to make it onto business cards. The owner of a new athletic-training facility decided to pay to have its ads in or near relevant search results from Google. This can be described as
a. sponsorship.
b. paid search.
c. pop up/under ads.
d. corporate home page.
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