Within the information search step of the consumer buying decision process, what two primary aspects exist?
A) Consideration sets and evoked sets
B) Personal information and nonpersonal information
C) Selective retention and selective distortion
D) Internal search and external search
E) Company-produced information and internal information
Question 2
You open up your laptop to begin writing a term paper for your English literature class. You do a quick Google search on a few key phrases involving Shakespeare, Dickens, and Hemingway. But before you go further, you play a few video games, check your email, visit a couple music websites, take a cybertour of a new sports stadium, go to a coupon site, solve a murder mystery, go back to Google to check out a big name in the news, submit a slogan for a new local restaurant, and read a couple editorials on a magazine site. Then, you figure it's time to get down to work. In running keyword searches using Google, you took part in a common practice. In one month, Americans conduct more than ____ such searches, and ____ of those are conducted on Google.
a. 30 billion; 75 percent
b. 15 billion; 65 percent
c. 5 billion; 45 percent
d. 1 billion; 85 percent
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