Author Question: With the increase of digital telecommunications devices, mobile marketing can take many forms. One ... (Read 72 times)

Yi-Chen · **on:** Jun 29, 2018

With the increase of digital telecommunications devices, mobile marketing can take many forms. One interesting finding is that IBP communications through mobile devices
a. are more annoying to consumers than pop-up ads.
b. have the strongest appeal in television formats.
c. have managed to circumvent the need for permission marketing.
d. show surprisingly high recall.

Question 2

Laura goes to Walmart and buys some clothing, a DVD, and all the groceries she needs for her family. What type of retailer is this particular Walmart?
A) Supermarket
B) Superstore
C) Hypermarket
D) Discount store
E) Department store