A customer service audit shouldn't use mail questionnaires. Rather it should intercept customers as they leave the store to ask them about their experience in the store.
Indicate whether the statement is true or false
Question 2
What type of attitude scale is being used when a Subaru customer is asked to choose one response from the following scale:I was completely satisfied with the condition of my new car when I picked up this car from the dealer.
a. Semantic differential scale
b. Likert scale
c. Stapel scale
d. Numerical scale
A recruiting poster for the “True Sons of Freedom” encouraged African Americans to enlist. In fact,
The Two-Step Persuasion Technique to Encourage Community Service
Josiah Wedgwood, Queen's Ware dinner service (detail).
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