Author Question: When a passenger on American Airlines on a flight from New York to San Francisco fills out an ... (Read 66 times)

debasdf · **on:** Jun 29, 2018

When a passenger on American Airlines on a flight from New York to San Francisco fills out an in-flight survey in a negative manner because he wants to complain about not being served the vegetarian meal that he ordered two weeks ago, this is an example of:
a. concomitant variation.
b. self-selection bias.
c. a moderator variable.
d. administrative error.

Question 2

A consumer seeking product information and usage instructions about a particular computer configuration visits PC World. Then armed with the same information he buys a computer with the exact same configuration from a limited service discounter. This is an example of:
a. a diverter.
b. gray marketing.
c. perceptual incongruity.
d. goal incompatibility.
e. free riding.