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Author Question: When a passenger on American Airlines on a flight from New York to San Francisco fills out an ... (Read 102 times)

debasdf

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on: Jun 29, 2018
When a passenger on American Airlines on a flight from New York to San Francisco fills out an in-flight survey in a negative manner because he wants to complain about not being served the vegetarian meal that he ordered two weeks ago, this is an example of:
 a. concomitant variation.
 b. self-selection bias.
 c. a moderator variable.
 d. administrative error.

Question 2

A consumer seeking product information and usage instructions about a particular computer configuration visits PC World. Then armed with the same information he buys a computer with the exact same configuration from a limited service discounter. This is an example of:
 a. a diverter.
 b. gray marketing.
 c. perceptual incongruity.
 d. goal incompatibility.
 e. free riding.


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Liamb2179

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

e


debasdf

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Reply 2 on: Jun 29, 2018
Excellent

softEldritch

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Reply 3 on: Yesterday
Wow, this really help

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