Using a large computer to search through a large database to find trends among customers is an example of:
a. neural networking.
b. data mining.
c. Myspace.
d. single-source data.
Question 2
Which of the following is not true about the new retailing formats?
a. Recycled merchandise retailers sell pre-owned products.
b. Supercenters are mainly situated in rural areas and draw customers from a 50-mile radius.
c. Rentals offering clothes, accessories, and even textbooks are most popular with college students.
d. Supercenters are a combination of supermarkets and discount department stores.
e. Liquidators take up the merchandise from bankrupt merchandisers on credit and sell them at their stores.
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