Author Question: When Dow Chemical conducts a phone interview with prospective customers to decide which ones are ... (Read 45 times)

faduma · **on:** Jun 29, 2018

When Dow Chemical conducts a phone interview with prospective customers to decide which ones are worth the cost of an interview by a Dow sales rep in their office, what type of research method is this?
a. A survey
b. An experiment
c. A causal study
d. A descriptive study

Question 2

If a marketer is trying to acquire new customers by stimulating demand for the whole category (e.g., turning coffee drinkers to tea drinkers), what pricing strategy and channel strategy should be pursued, according to your readings?
a. Trial pricing and a long channel
b. Continuity pricing and a long channel
c. Trial pricing and a short channel
d. Continuity pricing and a short channel
e. None of these choices are correct.