Author Question: What type of input data occurs when a salesperson notifies her manager of a competitor's change in ... (Read 59 times)

penza · **on:** Jun 29, 2018

What type of input data occurs when a salesperson notifies her manager of a competitor's change in price?
a. Proprietary business research
b. Behavioral tracking
c. Salesperson input
d. Internal records

Question 2

In a recent telemarketing marketing research field experiment, researchers showed that following a request for a large amount of money (e.g., 1,000) with a second request for a smaller amount (e.g., 750), a third request for a smaller amount (e.g., 500), a fourth request for a smaller amount (e.g., 250), etc. (up to six requests if necessary), is more effective than a single request for a donation of an unspecified amount. This technique applies to which social influence principle?
a. Reciprocity
b. Social validation
c. Scarcity
d. Liking
e. Automaticity