When a market researcher is studying data to determine if they ...

[ap345]

When a market researcher is studying data to determine if they are pertinent to the research study at hand, she is considering the ________ of the data.
 a. validity
 b. relevance
 c. reliability
 d. content provider

Question 2

Cultural values that are pervasive and enduring are called ________. These important values reflect and shape the collective personality of a culture.
 a. organizational values
 b. crescive norms
 c. conventions
 d. core values
 e. essence values

[memslove]

Answer to Question 1

b

Answer to Question 2

d