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Author Question: When a market researcher is studying data to determine if they are pertinent to the research study ... (Read 74 times)

ap345

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on: Jun 29, 2018
When a market researcher is studying data to determine if they are pertinent to the research study at hand, she is considering the ________ of the data.
 a. validity
 b. relevance
 c. reliability
 d. content provider

Question 2

Cultural values that are pervasive and enduring are called ________. These important values reflect and shape the collective personality of a culture.
 a. organizational values
 b. crescive norms
 c. conventions
 d. core values
 e. essence values


memslove

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

d


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