Which of the following is the first stage of development and implementation of a business strategy?
a. Selecting a course of action.
b. Identifying problems or opportunities.
c. Diagnosing problems.
d. Evaluating a course of action.
Question 2
When a consumer evaluates products one at a time, we call this:
a. singular evaluation.
b. choice deferral.
c. the compatibility principle.
d. comparative evaluation.
e. None of these choices is correct.