Research that is intended to focus on a specific business decision for a company is called:
a. applied business research.
b. basic business research.
c. performance-monitoring research.
d. product-oriented research.
Question 2
If a consumer likes cake more than pie and likes pie more than donuts, then it follows that the consumer must like cake more than donuts too. This example is an example of what concept?
a. Invariance principle
b. Transitive principle
c. Choice deferral principle
d. Domination principle
e. Preference reversal
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