Investments for R&D abroad are made for all of the following reasons except:
a. to develop new and improved products expressly for foreign markets.
b. to develop new products and processes for simultaneous application in world markets of the firm.
c. to aid technology transfer from subsidiary to parent.
d. to generate new technology of a long-term exploratory nature.
Question 2
When a consumer tries to evaluate brand information, which self-concept is engaged?
a. Actual self-concept
b. Public discrepancy self-concept
c. Ideal self-concept
d. Actual public self-concept
e. None of these choices is correct.
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