Which of the following is not an external factor associated with assessment of pricing environments?
a. Competition intensity
b. Nature of competition
c. Promotion needs
d. Government regulations
Question 2
After seeing a new television show several times, the show begins to appeal to you and you begin to like it more. This is an example of:
a. classical conditioning.
b. the truth effect.
c. operant conditioning.
d. cognitive dissonance.
e. mere exposure effect.