Due to which of the following is the cost of conducting international marketing research seen as prohibitively high and therefore not a worthwhile investment relative to the benefits to be gained?
a. The lack of sensitivity to differences in consumer tastes and preferences.
b. A limited appreciation for the different marketing environments abroad.
c. The lack of familiarity with national and international data sources and the inability to use them if obtained.
d. Firms often build up their international marketing activities gradually, frequently on the basis of unsolicited orders.
Question 2
Which of the following is the second-level need, according to Maslow's hierarchy of needs?
a. Physiological
b. Social
c. Safety
d. Self-esteem
e. Self-actualization
Much time and effort occurs between the development of a research idea and the statistical analysis
Research Methods
Nutrition-related research findings are often lead stories in newspapers, magazines, and on websites
Introduction to Behavioral Research Methods, 6/E
International Business: The Challenges of Globalization
A company that makes cell phones has the following cost structure. They have fixed costs of ...