Due to which of the following is the cost of conducting international marketing research seen as prohibitively high and therefore not a worthwhile investment relative to the benefits to be gained?
a. The lack of sensitivity to differences in consumer tastes and preferences.
b. A limited appreciation for the different marketing environments abroad.
c. The lack of familiarity with national and international data sources and the inability to use them if obtained.
d. Firms often build up their international marketing activities gradually, frequently on the basis of unsolicited orders.
Question 2
Which of the following is the second-level need, according to Maslow's hierarchy of needs?
a. Physiological
b. Social
c. Safety
d. Self-esteem
e. Self-actualization
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