Author Question: A formal liaison among the export, marketing, production, and ________ functions should be formed ... (Read 36 times)

ts19998 · **on:** Jun 29, 2018

A formal liaison among the export, marketing, production, and ________ functions should be formed for the maximum utilization of licensing.
a. finance
b. economics
c. advertising
d. R&D

Question 2

Which of following statements about dual-process models of persuasion is true?
a. The elaboration likelihood model and expectancy-value model are the most famous examples of dual-process models of persuasion.
b. The elaboration likelihood model suggests there is one primary route to persuasion and a second route for counter-arguing.
c. The systematic route is considered a high involvement route.
d. The peripheral route is considered a high involvement route.
e. The systematic route and the peripheral routes are synonymous.