Which of the following was introduced as a set of rules for nondiscrimination, transparent procedures, and settlement of disputes in international trade?
a. The International Monetary Fund
b. General Agreement on Tariffs and Trade
c. The World Bank
d. European Union
Question 2
________ is the process of communicating with the target market(s) through the use of the marketing mix variables in such a way as to help consumers differentiate our product or service from competitors.
a. Market segmentation
b. Niche marketing
c. Mass Marketing
d. Positioning
e. None of these choices is correct.
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