Author Question: Traditional product-oriented marketers will not be able to scale up to an information-intensive ... (Read 79 times)

Beheh

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Traditional product-oriented marketers will not be able to scale up to an information-intensive environment
 a. True
  b. False

Question 2

________ is any activity undertaken by a buyer to improve a supplier's performance or capabilities to meet the buyer's short- and long-term supply needs.
 a. The twenty/eighty rule
 b. Supply base optimization
 c. Supply base rationalization
 d. Six Sigma
 e. Supplier development



zacnyjessica

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Answer to Question 1

B

Answer to Question 2

e



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