Author Question: The objective and task method in which the marketer delineates the marketing for the period and then ... (Read 26 times)

eruditmonkey@yahoo.com · **on:** Jun 29, 2018

The objective and task method in which the marketer delineates the marketing for the period and then calculates a cost for each task is also known as
a. periodic table budgeting.
b. expenditure justification method.
c. zero based budgeting.
d. objective budgeting.
e. not a very good method for online marketing purposes.

Question 2

Since online media fits best into the direct marketing category, business on the WWW may have the effect of
a. creating more mass marketing strategies.
b. eliminating most TV advertising.
c. minimizing personal communications with customers.
d. federal regulation of all direct marketing efforts.
e. largely eliminating the retailer or wholesaler.