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Author Question: A major benefit to conducting market research is that it permits more a. support for what the boss ... (Read 24 times)

neverstopbelieb

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A major benefit to conducting market research is that it permits more
 a. support for what the boss likes.
  b. subjectivity.
  c. objectivity.
  d. flexibility.
  c. bias.

Question 2

Informed marketers understand that prospect selection is more important than product selection.
 a. True
  b. False



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parker125

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Answer to Question 1

C

Answer to Question 2

A





 

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