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Author Question: Because one of the major reasons for conducting a test market is to achieve ________, the ... (Read 17 times)

tspaw0811

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on: Feb 10, 2022

Question 1

An example of ________ would be when several firms flood a test market with sales promotions when they know a competitor is test-marketing a product.
◦ competitive testing
◦ parallel product test marketing
◦ test market sabotage
◦ co-market testing

Question 2

Because one of the major reasons for conducting a test market is to achieve ________, the test-market city should be representative of the marketing territory in which the product will ultimately be distributed.
◦ internal validity
◦ external validity
◦ internal variability
◦ external variability
Marketing Research ¦ Burns, Veeck ¦ 9th Edition
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Marked as best answer by tspaw0811 on Feb 10, 2022

kuttz

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Reply #1 on: Feb 10, 2022
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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tspaw0811

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Reply 2 on: Feb 10, 2022
Excellent

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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