Author Question: In terms of implementing marketing plans, the WWW is a medium for a. Stimulating innovative ... (Read 36 times)

bio_gurl

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In terms of implementing marketing plans, the WWW is a medium for
 a. Stimulating innovative development
  b. Gaining awareness by prospects
  c. Improving customer contact
  d. Improving corporate memory with customer databases
  e. All of the above

Question 2

Electronic marketing resources are utilized in which of the following ways
 a. Tactical execution of the marketing plan
  b. Strategic focusing of the marketing plan
  c. Limited primarily to the selling process
  d. A and B
  e. All of the above



Mochi

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Answer to Question 1

E

Answer to Question 2

D page: 17



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