Author Question: Which of the following is true of a proactive public relations strategy? a. It focuses on problems ... (Read 106 times)

jerry coleman · **on:** Jun 29, 2018

Which of the following is true of a proactive public relations strategy?
a. It focuses on problems to be solved.
b. It emphasizes the defensive measures a company must consider.
c. It focuses on identifying vulnerabilities.
d. It is guided by marketing objectives.

Question 2

The following comments were overheard at a huge party thrown by a well-known ad agency for its biggest corporate client. Which of the following comments is the most accurate representation of the way the corporate world views creative people?
a. They're way overratedwhat has creativity ever done for business, anyway?
b. Nobody wants a creative employeeit's just not a valued trait anymore..
c. We all need thembut nobody really knows who they are or how they do it..
d. They're simple to spotthe smiling ones who get along with everybody..