A metropolitan newspaper prints an investigative piece on unsafe baby cribs. Overnight, the manufacturer mentioned in the article finds itself in a crisis. Which of the major PR tools should the manufacturer use in this situation?
a. Lobbying elected officials
b. Calling a press conference
c. Issuing a company newsletter
d. Sponsoring an event
Question 2
According to Howard Gardner's research, creative people are more likely to be:
a. self-effacing.
b. self-confident.
c. emotionally stable.
d. self-giving.