Author Question: Which of the following forms of direct marketing is currently considered to be most controversial? ... (Read 49 times)

stevenposner · **on:** Jun 29, 2018

Which of the following forms of direct marketing is currently considered to be most controversial?
a. Direct mail
b. Telemarketing
c. Bulk email
d. Infomercial

Question 2

Theoretically, the

leads to a point where an optimal advertising expenditure results in an optimal sales level

and, in turn, an optimal profit.
a. objective-and-task method
b. share-of-market method
c. percentage-of-sales system
d. response model