Which of the following is the main factor that has contributed to the popularity of direct marketing with consumers?
a. Convenience
b. Privacy
c. Technology
d. Quality
Question 2
A global jewelry retailer serving diverse markets is concerned that its agency is unaware of some cultural issues that may come up in its campaign, since none were addressed in the initial advertising plan. The client is worried that the agency staffers may be unconsciously relying only on their own personal values, experiences, and backgrounds to make promotional decisions, referring to a concept called
a. ethnocentrism.
b. purchase intent.
c. share of voice.
d. self-reference criterion.
Direct Fist Percussion of Left Kidney
The main avenue to the upward social mobility reviewed in the text has been higher education.
How to common factor an expression
Marketing Management (13th Edition)
Main Theoretical Traditions in Sociology
Common Systems for Direct DNA Repair