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Author Question: Which of the following should be a key goal of direct marketing in for-profit businesses and ... (Read 82 times)

Mr. Wonderful

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on: Jun 29, 2018
Which of the following should be a key goal of direct marketing in for-profit businesses and not-for-profit organizations?
 a. To build a widespread mail-order operation
  b. To create an image for the brand
  c. To integrate the program with all other advertising efforts
  d. To reach customers across the board rather than consumers in specific markets

Question 2

The essence and take-away part of an advertising plan is the:
 a. situation analysis.
  b. executive summary.
  c. strategy.
  d. objectives.


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milbourne11

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

b


Mr. Wonderful

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Reply #2 on: Jun 29, 2018
Correct answers!


milbourne11

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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