This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following should be a key goal of direct marketing in for-profit businesses and ... (Read 42 times)

Mr. Wonderful

  • Hero Member
  • *****
  • Posts: 866
on: Jun 29, 2018
Which of the following should be a key goal of direct marketing in for-profit businesses and not-for-profit organizations?
 a. To build a widespread mail-order operation
  b. To create an image for the brand
  c. To integrate the program with all other advertising efforts
  d. To reach customers across the board rather than consumers in specific markets

Question 2

The essence and take-away part of an advertising plan is the:
 a. situation analysis.
  b. executive summary.
  c. strategy.
  d. objectives.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

milbourne11

  • Sr. Member
  • ****
  • Posts: 322
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

b


Mr. Wonderful

  • Hero Member
  • *****
  • Posts: 866
Reply #2 on: Jun 29, 2018
Correct answers!


milbourne11

  • Sr. Member
  • ****
  • Posts: 322
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Addicts to opiates often avoid treatment because they are afraid of withdrawal. Though unpleasant, with proper management, withdrawal is rarely fatal and passes relatively quickly.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

The heart is located in the center of the chest, with part of it tipped slightly so that it taps against the left side of the chest.

Placing an endotracheal tube in the trachea with direct visualization by laryngoscopy. Placing an endotracheal tube in the trachea with direct visualization by laryngoscopy.
Mechanism of Action of Direct-Acting Antispasmodics Mechanism of Action of Direct-Acting Antispasmodics
A direct injection diesel engine injects the fuel directly into the combustion chamber. Many ... A direct injection diesel engine injects the fuel directly into the combustion chamber. Many ...
Marketing: Real People, Real Choices Marketing: Real People, Real Choices
Marketing Management, 4th Edition Marketing Management, 4th Edition
Direct Development vs. Incomplete Metamorphosis Direct Development vs. Incomplete Metamorphosis
Video: Nerve Impulse Transmission Animation

For a complete list of videos, visit our video library