This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following should be a key goal of direct marketing in for-profit businesses and ... (Read 80 times)

Mr. Wonderful

  • Hero Member
  • *****
  • Posts: 866
on: Jun 29, 2018
Which of the following should be a key goal of direct marketing in for-profit businesses and not-for-profit organizations?
 a. To build a widespread mail-order operation
  b. To create an image for the brand
  c. To integrate the program with all other advertising efforts
  d. To reach customers across the board rather than consumers in specific markets

Question 2

The essence and take-away part of an advertising plan is the:
 a. situation analysis.
  b. executive summary.
  c. strategy.
  d. objectives.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

milbourne11

  • Sr. Member
  • ****
  • Posts: 322
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

b


Mr. Wonderful

  • Hero Member
  • *****
  • Posts: 866
Reply #2 on: Jun 29, 2018
Correct answers!


milbourne11

  • Sr. Member
  • ****
  • Posts: 322
Reply #3 on: Jun 29, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Adults are resistant to the bacterium that causes Botulism. These bacteria thrive in honey – therefore, honey should never be given to infants since their immune systems are not yet resistant.

Did you know?

Certain chemicals, after ingestion, can be converted by the body into cyanide. Most of these chemicals have been removed from the market, but some old nail polish remover, solvents, and plastics manufacturing solutions can contain these substances.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

In inpatient settings, adverse drug events account for an estimated one in three of all hospital adverse events. They affect approximately 2 million hospital stays every year, and prolong hospital stays by between one and five days.

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

(a) Mechanisms of action for direct cholinergic agonists. Direct cholinergic agonists can act by two ... (a) Mechanisms of action for direct cholinergic agonists. Direct cholinergic agonists can act by two ...
A direct injection diesel engine injects the fuel directly into the combustion chamber. Many ... A direct injection diesel engine injects the fuel directly into the combustion chamber. Many ...
Direct-Acting Cholinergic Agnostic Agents Direct-Acting Cholinergic Agnostic Agents
Stacking the joints. A. Correct thumb–wrist alignment for applying direct pressure. B. Incorrect ... Stacking the joints. A. Correct thumb–wrist alignment for applying direct pressure. B. Incorrect ...
Apply direct pressure to points along the shoulders. Stand to one side and use your forearm to apply ... Apply direct pressure to points along the shoulders. Stand to one side and use your forearm to apply ...
Thumb petrissage and direct fingertip pressure along iliac crest to muscle attachments. Thumb petrissage and direct fingertip pressure along iliac crest to muscle attachments.
Video: Muscular Dystrophy

For a complete list of videos, visit our video library